KANGAROO officially launches new brand recognition system

Starting from July 2011, Kangaroo Group officially launched a new brand recognition system.

This is the move marking the comprehensive innovation of Kangaroo in the process of maintaining and developing a strong brand, reaching out to the international market and aiming to become the No. 1 brand in Asia about household electrical appliances.

In 2011, Kangaroo has been aggressively deploying investment scale, developing consumer networks, technology, and people. In order to synchronized with the innovation in quality and content, Kangaroo redefines the brand with a simple, modern and friendly look.

With the new identity, Kangaroo retains its traditional values, which are fresh green, expressing dynamism, friendliness and proximity to the environment. The subtle combination between the orange and blue colors gives the Kangaroo brand the freshness. The design demonstrates a strong breakthrough, but development is sustainable development. The key element is the stylized K with orange color expressing determination, unity as well as affirm the top quality of the product.

Old Logo 

New Logo

Along with the logo will be a new image identification system is applied synchronously in all production activities of the Kangaroo business from the stationery, packaging systems, labels to the sea table system, shelves, and showroom are deployed on more than 2500 agents and large plates across the country.

Over the past 10 years, Kangaroo has always made a commitment to Vietnam consumers the leading series of electronics products in terms of technology, abundant in design, reasonable price, quality assurance, variety of use features together with the highest value added to customers. Starting from the water purifier with first activated carbon filter technology in Vietnam, up to now, Kangaroo continues to lead the development of innovative breakthroughs such as R.O water purifiers, water heater coated with diamond, spray fan, the vault, and Kangaroo Mobile

With the new brand image system, Kangaroo is committed to bringing customers new value from the expansion of their business systems, product development and service quality enhancements to assert the top position of Kangaroo Group. This is also the move of Kangaroo to step up to a new level.