Kangaroo is approaching the goal of conquering a market of 700 million people

17/12/2017
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Kangaroo’s journey to conquer the Southeast Asian market of 700 million people has begun in its ambition and become a short-term target for the next three years.

Kangaroo realizes its ambition of greening products in Southeast Asian market

Step by step changing the habit of using fresh water for the community, Kangaroo was known as a “Thanh Giong” in the economy of Vietnam. With its rapid development through each stage, Kangaroo’s each step has been leaving a strong impression on the market, forming a water purifier era in the early 2000, and continuing to transform that empire by creating a clean water source from Kangaroo Hydrogen Water Purifier, creating the antibiotic materials in Vietnam, and recently welcoming the revolution 4.0 by introducing IoT into the products, etc. All of this shows the vision that the company has set out from the early days of business “do not confront but always go ahead”.

Kangaroo’s owners once said “The US has Apple, Japan has Honda, Korea has Samsung, and Vietnam will have Kangaroo”. Kangaroo has the power of a business with strong enthusiasm, the depth of the people who have groped first steps, the momentum of those who dare to think, to do and to reach the top, the determination of a collective of more than 2,000 creative non-stop people.

Under pressure from the role of a pioneer, not only in market opening, Kangaroo also puts itself in the role of a pioneer in creative research and creating new consumer trends, bringing more value to the market. As Mr. Nguyen Thanh Phuong, Global General Director of Kangaroo Group recently said “If it were not Kangaroo, there would not be Hydrogen Water Purifier, and that would be a big disadvantage for consumers”.

Kangaroo’s owner also expressed “if you want to go far, let’s go together”, therefore, Kangaroo’s approach is to choose standing on the shoulders of giants. Kangaroo invests in research and development, increases the amount of gray matter per unit of product and let the “giants” work according to its own inventions. That is how Vietnam catches up with the world production.

Kangaroo takes the lead in creating new values and experiences: Hydrogen water purifier, antibiotic devices, IoT ecosystem

The target of 700 million people at hand

Over the past five years, Kangaroo has been more interested in overseas markets with the ambition to reach out to the large sea and conquer the difficult markets in Southeast Asia. This Group has opened representative offices in Philippines, Australia, Cambodia, Laos Myanmar, and Indonesia. Kangaroo’s green color spread out and covered multiple markets. The frequency of negotiations, meetings with investors between Kangaroo Group and other international corporations has been increasing. Kangaroo is preparing solid steps to conquer the market of nearly 700 million people in Southeast Asia.

Kangaroo does not only stop in providing only utility products for life, but also aims to produce the leading products in technology, quality and good for the health of consumers. It is a big and difficult target, but the harder it is, the more challenging it is to make Kangaroo determined, and it is surely a public interest of the community. Countries in the region have a fairly homogenous culture with Vietnam’s culture, especially family relationships, caring and sharing, and that is also the advantage of Kangaroo.

The launch ceremony of the  Kangaroo antibiotic freezer in Myanmar

Many members attending the launch ceremony of the Kangaroo branch in Indonesia

Customers visit and buy household appliances and kitchen products in Kangaroo branch showroom in Laos

To reach the goal of becoming the number 1 group in Southeast Asia in terms of sales and profits, Kangaroo sets a target of 800% growth in sales in Southeast Asia by 2020 with 20 million products are sold.

Mr. Nguyen Thanh Phuong, Global General Director of Kangaroo Group said: “Kangaroo has maintained its number 1 position in Vietnam for nearly 10 past years, the pressure of the leader as well as the urge to bring Vietnamese brand become a multinational brand make Kangaroo work relentlessly. Kangaroo does not create products, we create exclusive value and for Asians”.


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