Kangaroo’s Crazy Sale on Women’s Day 3/8

The Kangaroo’s Crazy Sale program “9.000 VND for a Hi-class polished inox cookware set” is probably one of the most shocking sales on Women’s Day (3/8).

Being a shopping trend setter, Kangaroo Group attempts to “engrave” its image into customer’s minds by offering a Crazy Sale program on Women’s Day, named “Quadruple 9”. From March 6th to 9th, starting from 09:09am everyday, customers can buy a cookware set at a shocking price, only 9.000VND. According to many customers, with the sale period expanding to 4 days, the chance to acquire this Hi-class product at such low price is remarkably high.

After an unsuccessful Tet Holiday for retail market, as the demand resisted to increase, economic experts expect bigger stimuli to bring the energy back to retail outlets, supermarkets, and shopping malls.

A number of sale programs have been offered on Valentine’s Day and, yet, not enough to give market demand a significant push. It can be seen that the Valentine’s Day is, somehow, still unfamiliar to Vietnamese and for young people only.

Therefore, Women’s Day (3/8) is expected to make a noticeable push for the market, as various types of products will be in great demand, such as fashion, jewelries, beauty care service, Hi-tech products, home appliances and kitchen appliances…It can be said that, retailers of the above industries are yeaing for this sale time of the year!

From the beginning of March, many leading companies have started their sale programs to attract women’s attention. Vincom Mega Mall has started its sale program. The program is applied on all Vincom Shopping Mall chain, customers who do shopping and use services in Vincom retail stores with bill of over one million VND will receive a present on this special occasion. The time applied is from 11am to 2pm, or 5pm to 8pm during the sale period.

Many banks do not want to miss this opportunity. For every transaction made in HDBank, clients will receive a voucher of 100.000VND, not to mention a discount of 70% on beauty care products and service for its account owners.
Following this trend, Kangaroo Group announced its cooperation with over 350 distributors, supermarkets, shopping malls…to offer a national – wide Crazy Sale, which, according to many shopaholics, is “the most shocking sale in Vietnam”. In this sale, customers can purchase a set of Hi-class inox cookware for only…9.000VND. This can make a new sale record, as the official price of this cookware set is 1.200.000VND

For the South market, which is in hot season, Kangaroo Group makes an exclusive offer. During the said sale period, customers in Ho Chi Minh City and other southe cities, with only 9.000VND, can purchase a Hi-class blender, which normally costs for 1.100.000VND.
To be more specific, from March 6th to 9th, starting at 09:09, customers can find a 9.000VND Hi-class blender at Kangaroo branches and its distributors.

Along with this shocking sale program, customers have a chance to receive a free Hi-class non-stick fry pan KG578G when buying any of Kangaroo cookware set, fry pan, oven, hair dryer, multifunction mop, pressure cooker, grill and hot pot, cooktops, and more.
Mr. Pham Duc Tuan, Director of Kitchen Appliances Department, commented: “The “Quadruple 9 Sale” is part of a big strategy to promote high class kitchen appliances, and perfect Vietnamese kitchen following the criteria: safe, high class, healthy, and trendy.”
Besides the sale, the large scale offering with maximum incentives has increased the Kangaroo branding identity at points of sale, introduced the high class inox cookware set widely to the customers, and marked a strategic improvement in the kitchen appliance market segmentation, where the demand and growth are expected to rocket up in the future.

According to retailers, during gloomy economic scenario, luxurious products are struggling to attract customers. On the other hand, there is a new excitement, especially among spouses, over practical products with high use value.
Le Bao Duy, a customer in Ho Chi Minh City, commented “Choosing home appliances and kitchen appliances as a gift is a new trend now. It is practical, economical, and still able to convey well my love for her.”

Such creative, high value sale programs from leading manufacturers and distributors have brought some energy to the market, especially in big cities. The crowdedness can be seen in supermarkets, points of sale, and is expected to be more vivid in the following days, especially in the weekend.

At a Kangaroo showroom on Nguyen Thai Hoc Street (Hanoi), Tran Thi Nga, a sales staff, said the yellow coated inox cookware set has been sold three times more than normal days, at a speed of 40 – 50 sets per day. Another staff working at Media Mart supermarket said the demand has been increased in the last few days, and the most wanted products are consumer goods and home appliances.

H.San

(According to Dan Tri, click here)